GOOGLE ADWORD CAMPAIGN

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Google AdWords is the advertising platform of Google, where ads are served to users when they perform a search. Instant benefits of Google AdWords is that it improves the visibility of the brand & brings in faster results.

google AdWords is one of the most advanced advertising platforms that allow big and small businesses to have their products and services advertised in front of potential customers, in a matter of hours!If you’ve been using the platform, you’ll know that there are numerous targeting options and settings that cater to different types of businesses. These countless options and settings can often be overwhelming and difficult to understand when launching a new marketing campaign, which can easily eat into a large chunk of your marketing budget spent without achieving your marketing goals. I’ve seen this translate to thousands of dollars wasted in ad spend.

These days, there are a ton of PPC platforms to choose from. You have the Facebook and Instagram Ads platform, Twitter Ads, Pinterest Promoted Pins…the list goes on and on. In Fact, Google AdWords isn’t even the only search engine ad platform—Bing Ads and Yahoo Search Ads are options, too!

However, despite all the competition, Google AdWords is still one of the best ways to reach your target audience.

Facebook Ads and other PPC platforms certainly can work and they can work exceptionally well. That being said, being able to reach customers who are searching for products, brands and content like yours (not an option with most social media PPC platforms) is an exceptional (and profitable) opportunity that shouldn’t be underrated. It could provide you wit the chance to snatch up easy sales before your competitor does.