Vidya infotech E-COMMERCE MARKETING service
Vidya infotech E-COMMERCE MARKETING service


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Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of ways to go about it Fromfocusing on organic traffic and SEO to using Facebook or Google ads to drive targeted traffic, you can mix and match paid strategies with non-paid strategies all in an effort to figure out which mix converts the most people.But not marketing strategy is even static. As marketing tactics and marketplace algorithms evolve, so too must your strategy in order to win the highest return on ad spend – as well as return on operating costs associated with non-paid strategies like SEO.

In order to effectively grow an ecommerce business – whether or not you have a retail presence – you need a well-thought-out ecommerce marketing plan to drive brand awareness and increase sales. And there’s no way around it.

But don’t worry, we’re here to help. Within this blog, we’re covering the following topics:

  1. Creating and Executing an Ecommerce Marketing Plan.
  2. Marketing Channels, Tactics & Tools to Consider.
  3. Building a Marketing Team: In-House vs Agency.

Based on this article, you’ll have the information you need to confidently build an ecommerce marketing plan that can effectively scale your business and accomplish your goals.

Remember, there’s no “magic bullet” when it comes to building brand awareness and driving ecommerce sales.

The principles we’ve outlined should be defined as “best practices” but your team’s ability to think critically and get creative will be the “special sauce” your brand needs expedite sales growth.

As you’re laying the groundwork to your ecommerce future, it’s important to go through these exercises while writing your business plan to ensure that your methods and strategy are well thought out and will pass the test of time.

It can’t be overstated: these are the prerequisites to creating an effective marketing plan and building a successful business.

1. Executive summary.

Now that you’ve gathered substantive advice from knowledgeable mentors, the big picture overview will come into focus.

By writing an Executive Summary, you’ll be taking the first steps to crafting your ecommerce marketing plan.

2. Goals & objectives.

Make your goals and objectives VERY clear and specific.

Once you begin to execute, there’s no shame in amending your goals if they turned out to be too low or too high.