As you’re laying the groundwork to your ecommerce future, it’s important to go through these exercises while writing your business plan to ensure that your methods and strategy are well thought out and will pass the test of time.
It can’t be overstated: these are the prerequisites to creating an effective marketing plan and building a successful business.
1. Executive summary.
Now that you’ve gathered substantive advice from knowledgeable mentors, the big picture overview will come into focus.
By writing an Executive Summary, you’ll be taking the first steps to crafting your ecommerce marketing plan.
2. Goals & objectives.
Make your goals and objectives VERY clear and specific.
Once you begin to execute, there’s no shame in amending your goals if they turned out to be too low or too high.