On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether.
But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends.Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups. It's important that an email campaign's recipients have opted in to receive this content, and that each newsletter offers something valuable.