social media marketing


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Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness.

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. While SEO is indispensable in increasing brand awareness online, there is another relatively newer technique that is equally as valuable: Social Media Optimization. Also, known as SMO, social media optimization was an ever-growing buzzword that starting circulating in 2017 in the online marketing world and continues on. These 5 social media optimization tips will hopefully come in handy to whatever it is you are trying to promote. So what is SMO exactly? It simply refers to optimizing a website or landing page and the content on it to encourage sharing of links across social networking platforms.

The idea behind social media optimization is really quite simple. It is to ensure a website or web page receives additional links to highly visible and popular social networking sites such as Facebook, Twitter, LinkedIn and Instagram. With that, the website or landing page must undergo changes around its content, its call-to-action messaging, meta tags, keywords and all media rich elements with the goal in mind to better engage your readership. According to reliable statistics, there are currently more than 3 billion people who have registered with at least one social media site globally. Half of these people log into social media at least once daily; this makes social media an indispensable marketing tool for any site that wants to enhance its online visibility.

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches on social media sites to find people and content.

Read the latest news, tips and trends on making the most of marketing on the major social networks.