Google Analytics is the enterprise-class web analytics solution that
gives you rich insights into your website traffic and marketing
effectiveness. Its powerful, flexible and easy-to-use features let you
see and analyze your traffic data in an entirely new way. With Google
Analytics, you’re more prepared to write better-targeted ads, strengthen
your marketing initiatives and create higher converting websites.
A completely free service that generates detailed statistics about visitors to your website, Google Analytics is the simplest and most robust web analytics offering. Currently used by over 50% of the top 10,000 websites in the world, according to the site's usage statistics, you can find out where your visitors are coming from, what they're doing while on your site and how often they come back, among many other things. As you get more involved in the site's analytics, you can receive more detailed reports, but it's that ease of use that makes it one of the most popular services.